Quebec Regional Office - ATS Bulletin - December 2013

Inside This Issue

Regional Focus: The Americas

  • Dépenses alimentaires des Québécois dans le commerce de détail en 2012 - This report contains estimates of the value of sales to consumers in selected food categories sold in retail grocery stores in Quebec.
  • Series « Regard sur le marché » – Canada et États-Unis - Regard sur le marché provides a series of information documents for exporters to increase their exports to the metropolitan areas in the United States and Canada.
  • Canadian Food Products in Mexico - In 2010, 130 Canadian companies accounted for roughly 90% of Canadian agri-food export sales to Mexico. Canadian products are already being sold at many large hypermarkets and superstores.

Trade Reports

Regional Profile: East—New England Region

The United States (U.S.) is a diverse country comprised of distinct regions, each with their own unique consumption habits. Canadian food and beverage exporters can increase their likelihood of success in penetrating the U.S. market by understanding regional distinctions and positioning their products to best capture the potential opportunities. The New England region also has an older population, presenting opportunities in health and wellness products. Although the ethnic market is small, it is growing. Coupled with the higher incomes in this region, this niche market is also worth considering. Manufacturers could also tailor packaging to fit the smaller household sizes prevalent in this region. www.ats-sea.agr.gc.ca/amr/6285-eng.htm. Source: International Markets Bureau, AAFC. November 2012 (9 pages)

Regional Profile: West—Mountain

The western U.S. mega-region is made up of the Pacific and Mountain regions. The Mountain region covers the states of Montana, Idaho, Wyoming, Nevada, Utah, Colorado, Arizona, and New Mexico. While Arizona, Nevada and Utah are relatively small markets, they lead the nation in economic growth, driven mainly by the entertainment and recreation industries. Approximately 64% of Mountain consumers are classified as overweight or obese compared to 58% for the total U.S. However, they are less concerned about diet and health and are less inclined to limit red meat consumption or avoid food with salt, cholesterol, and fat, despite concerns about the health risks associated with over-consumption of these foods. There is some caution exercised with foods high in sugar and, thus, opportunities exist in promoting health and wellness products. www.ats-sea.agr.gc.ca/amr/6284-eng.htm. Source: International Markets Bureau, AAFC. November 2012 (8 pages)

Dépenses alimentaires des Québécois dans le commerce de détail en 2012

This report contains estimates of the value of sales to consumers in selected food categories sold in retail grocery stores in Quebec. It provides figures for the 52 weeks ending December 15, 2012. Document available in French only from the MAPAQ website: www.mapaq.gouv.qc.ca/fr/md/Publications/Pages/Details-Publication.aspx?guid={12b7f7ea-e6a3-4677-85ab-cd06ec51065f}. (October 2013, 22 pages). Source : Direction des études et des perspectives économiques, Ministère de l'Agriculture, des Pêcheries et de l'Alimentation du Québec (MAPAQ)

Food Packaging and Labeling Trends in Mexico

The demand for convenience is playing a major role in many food and beverage markets in Mexico. In response, the integration of compartmentalized packaging to divide separate meal components is gaining popularity in the food industry, as a means of both capturing the attention of consumers and providing convenience. Mexican consumers are demanding that consumer goods make their lives easier by saving time and resources when carrying, opening, consuming and disposing of the empty packaging. The need for on-the-go food products has also led manufacturers to incorporate package closures that open and re-seal numerous times, reducing waste and allowing the product to be visually distinctive from its competitors' offerings. www.ats-sea.agr.gc.ca/mex/6261-eng.htm. Source: International Markets Bureau, AAFC. October 2012 (7 pages)

Canadian Food Products in Mexico

In 2010, 130 Canadian companies accounted for roughly 90% of Canadian agri-food export sales to Mexico. Canadian products are already being sold at many large hypermarkets and superstores. Canadian products that are found in these markets belong to the categories of frozen food, bakery products, deli meats, beef, pulses, beverages, and processed foods, amongst others. Mexican consumers are not accustomed to reading product labels, yet when asked, described perceiving Canadian products as superior and of better quality. Properly indicating that a product is of Canadian origin could better position and/or help sell the product. www.ats-sea.agr.gc.ca/mex/6232-eng.htm. Source: International Markets Bureau, AAFC. August 2012 (5 pages)

Series « Regard sur le marché » – Canada et États-Unis

Regard sur le marché provides a series of information documents for exporters to increase their exports to the metropolitan areas in the United States and Canada. They aim to encourage and initiate the companies in their export process to learn more about major grocery chains, major retailers and how to carry out a mission. www.mapaq.gouv.qc.ca/fr/Transformation/marcheshorsQuebec/Pages/Apercudesmarches.aspx. Source : Direction du développement des marchés extérieurs, MAPAQ – 2012 - 2013

2013

  • Regard sur le marché de l'Ouest américain : San Francisco
  • Regard sur le marché de l'Ontario : Toronto
  • Regard sur le marché du Mid-Atlantique : New York
  • Regard sur le marché de l'Alberta : Calgary
  • Regard sur le marché du Midwest : Chicago

2012

  • Regard sur le marché de la Colombie-Britannique : Vancouver
  • Regard sur le marché de la Nouvelle-Angleterre : Boston

(Documents are available in French only)

Series « Guide d'accès aux marchés extérieurs » – Canada et États-Unis

The series Guide d'accès aux marchés extérieurs – Canada et États-Unis is a tool that is intended for Quebec producers and processors who wish to familiarize themselves with the technical details, export formalities and requirements of bio-food products towards the rest of Canada and the United States. These guides may help you to determine if a product is legally exportable and explain how to ensure its delivery door to door from the warehouse to buyer. www.mapaq.gouv.qc.ca/fr/Transformation/marcheshorsQuebec/Pages/preparationexporter.aspx. Source : Direction du développement des marchés extérieurs, MAPAQ

  • Boissons alcooliques
  • Produits laitiers
  • Viandes et volailles

(Documents are available in French only)

Global Analysis

The Global Analysis Group of Agriculture and Agri-Food Canada publishes a variety of market intelligence reports to help Canadian suppliers understand world markets and compete internationally. Recent publications:

  • Private Label Trends - Packaged Food in Germany (November, 13 pages);
  • Consumer Trends - Organic Packaged Food in the United States (November, 17 pages)
  • Grocery Retail Trends in Taiwan (November, 14 pages)
  • Organic Beverage Opportunities in the United States (November, 15 pages)

For more information on these reports, or to join the distribution list and receive new reports as soon as they are issued, please contact: infoservice@agr.gc.ca

Events

Quebec Events

Mondial des cidres de glaces 2014

Rougemont, Quebec – February 14 – 16, 2014

The Mondial des cidres de glace is a unique event of its kind, in particular due to the distinctiveness of the product and the originality of the tasting experience—in the middle of February under a festive tent with sculpted ice bars! This is one of but a few winter tastings and the only one that brings together so many Quebec cider producers. The fact that more than 20 agri-food producers participate in the event also lets people discover a number of Quebec products directly or indirectly connected to ice cider. For further information, please visit the following event web site: www.mondialcidresdeglace.com/

SIAL Canada 2014

Montreal, Quebec – April 2 – 4, 2014

SIAL Canada, the International Food & Beverage Tradeshow, represents the industry's most important meeting place for North America:

  • 14,000 professional visitors from 61 countries
  • 750 exhibitors from 45 countries expected in 2014
  • 210,000 sq/ft of exhibiting space (+ 10%)

SET Canada, taking place at the same time and venue as SIAL Canada, is North America's best show when it comes to equipment and technology that's aimed at: retail professionals, the food-processing industry, and the food-service industry. SIAL Canada is THE place for the food industry in North America. It's an amazing platform to develop its business, launch new products and expand its network and contacts. For further information, please visit the following event web site: sialcanada.com/sial/en/

Expo manger santé et vivre vert 2014

Montreal, Québec – March 15 – 17, 2014
Quebec, Quebec – March 23 – 24, 2014

The Expo Manger Santé et Vivre Vert's mission is to increase awareness on the importance and impacts of quality foods and lifestyles concerning health and environment. The Expo Manger Santé et Vivre Vert gathers all sectors of the natural food industry, ecological and therapeutic approaches. A unique Quebec event, packed with high-quality partners, exhibitors and visitors, all perfectly aware of the urgent need for better eating and better living. For further information, please visit the following event web site: www.expomangersante.com/index.php/en

Perspectives 2014

Boucherville, Quebec – April 8, 2014

Annual conference on the economic outlook for agriculture and agri-food market sectors. An initiative of the CRAAQ (Centre de référence en agriculture et agroalimentaire du Québec) For further information, please contact the event organization by phone: 418-523-5411, toll free: 1 888 535-2537, e-mail: client@craaq.qc.ca or visit the event web site: www.craaq.qc.ca/Calendrier (NOTE: Internet site & conference are in French only)


Canada Events

Canadian Produce Marketing Association's (CPMA) – 89th Convention and Trade Show

Vancouver, British Columbia – April 2 – 4, 2014

This year's event has so much to offer. Our team of dedicated volunteers and staff have designed an event that not only echoes the LIVE HEALTHY! EAT FRESH! message, but is sure to create endless opportunities for you to build your business and nurture your industry relationships. For further information, please visit the following event web site: www.convention.cpma.ca/

Grocery Showcase West 2014

Vancouver, British -Columbia – April 6 – 7, 2014

The vital meeting place for the food industries from coast-to-coast, this exposition and conference brings together more than 350 exhibits showcasing the latest grocery products and services to over 4,000 visitors. Participating in this event is the best way to prepare, anticipate and imagine the grocery market of the future. For further information please visit the following event web site: www.cfig.ca/

The Good Food & Drink Festival

Toronto, Ontario – April 4 – 6, 2014

Formerly known as the Toronto Wine & Cheese Show, this event is known worldwide for its informative and refined selection of gourmet foods and award-winning wines. It also features cuisine from renowned restaurants, exciting seminars, beers, single malt whiskies, forthcoming vintages. It is a show where participants return every year. For more information please visit the event website: www.goodfoodanddrinkfestival.com/

CHFA West 2014

Vancouver, British-Colombia – April 11 – 13, 2014

CHFA West: Western Canada's largest natural health and organics trade event. British Columbia retailers will meet hundreds of natural health manufacturers, distributors, and brokers. With 65,000 square feet of innovative products, 450-plus industry-leading exhibitors, and a wide range of educational seminars, CHFA West is your chance to network, learn and grow your business. For more information please visit the event website: https://www.chfa.ca/tradeshows/expo-west-2014/


International Events

BioFach 2014

Nuremberg, Germany – February 12 – 15, 2014

The world's leading organic trade fair held annually in Southern Germany. In 2013, the event counted 41,794 trade visitors, 44% of them coming from one of 126 countries outside Germany. A total of 2,413 exhibitors, presented their food and cosmetics products, two thirds of them came from abroad. The Canadian Pavilion hosted 25 exhibitors. BioFach is the No. 1 event to establish contact with German and international organic buyers, develop sales, learn about the latest trends in the organic food industry, and participate in an extensive seminar program. For further information, please visit the following event web site: www.biofach.de/en

International Restaurant & Foodservice Show of New-York 2014

New-York City, United-States – March 2 – 4, 2014

The International Restaurant & Foodservice Show of New York – also known as the NY Restaurant Show – is the only event in New York exclusively serving the restaurant and foodservice industry. This is a must-attend event for anyone involved in the restaurant, foodservice or hospitality industry. Don't miss your chance to network with Independent Restaurant Owners, QSR and Quick Serve Establishment Operators, Caterers, Bakers, Chefs, and other from across all segments and concepts, plus bars, nightclubs, hospitals, hotels and commercial foodservice operations. For further information, please visit the following event web site: www.internationalrestaurantny.com/

Foodex Japan 2014

Tokyo, Japan – March 4 – 7, 2014

Held in March every year, FOODEX Japan is the largest food and beverage tradeshow in Asia-Pacific. The number of exhibiting companies is 2,400-plus from 65 countries with 75,000 buyers and sellers from around the globe. The show featured more than 21 product sectors representing the entire food industry spectrum. Soon get more information about Canada's presence at this event by visiting the Agri-Food Trade Service (ATS): website: www.ats-sea.agr.gc.ca/eve/foodex-eng.htm.

Coffee Fest New-York

New-York City, United-States – March 7 – 9, 2014

Coffee Fest has been serving the specialty coffee and gourmet tea industries since 1992. Viewed by most as the best trade show in America and around the world specifically for those involved with retailing coffee, tea and related products. Coffee Fest continues to evolve and stay at the forefront of emerging trends. Welcome to Coffee Fest New York 2014, where passionate coffee and tea professionals will learn skills, receive education and experience new products, alongside great networking. For further information, please visit the following event web site: www.coffeefest.com/

AAHAR 2014

New Delhi, India – March 10 – 14, 2014

AAHAR will allow Canadian companies to network with industry leaders' and promote their products to business visitors from key sectors. These leaders are active in India's dynamic and rapidly growing Agri-Food market. Canada has been participating in AAHAR since 2010 and there have been very promising results in new Canadian products sales into the market. For further information please visit the following event web site: www.aaharinternationalfair.com/

International Boston Seafood Show

Boston, Massachusetts – March 16 – 18, 2014

Join thousands of industry professionals from all over the world at the largest seafood event in the Northeast. Whether you're looking to sourcing new suppliers, meet with existing and prospective customers or launch a new product you must be at this event! IBSS is three days of intensive buying and selling where you can truly accomplish your business goals for the entire year. For further information please visit the following event web site: www.bostonseafood.com.

Food Ingredient China (FIC) 2014

Shanghai, China – March 25 – 27, 2014

FIC is the largest and most authoritative international show on food additives & ingredients industry in Asia. In 2013, with 70,000 sqm exhibiting space including 25,000 sqm overseas pavilion, over 1100 exhibitors from more than 20 countries build up the best trading and communicating platform. For further information, please visit the following event web site: www.chinafoodadditives.com/d_e.htm

Expocomer 2014

Panama City, Panama – March 26 – 29, 2014

Expocomer is a multi-sector trade exhibition. The main categories of Expocomer are: food, textiles, construction, technology and services. This is the ideal place for your company to showcase their products and services to local and regional markets, introducing new products to market, evaluate your competitors and use the Colon Free Zone as a bridge to re-export of products to the Caribbean, Central America and South America. For further information, please visit the following event web site: expocomer.com/en

Seafood Expo Global

Brussels, Belgium – May 6 – 8, 2014

Held annually, Seafood Expo Global (formerly known as European Seafood Exposition) is the world's largest fish and seafood trade show. Seafood Expo Global is your opportunity to launch new products, meet new buyers, learn emerging trends, and access the global seafood market to top buyers from more than 140 countries from around the world. Soon get more information about Canada's presence at this event by visiting the Agri-Food Trade Service (ATS): website: www.ats-sea.agr.gc.ca/eve/ese-eng.htm.

Announcements

USDA is moving towards a ban on the use of trans-fats

Agriculture and Agri-Food Canada wishes to advise you that the U.S. Food and Drug Administration is moving towards a ban on the use of trans-fats in processed foods. For more background and supplementary information about this tentative determination, you may wish to visit: www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm373939.htm

The Federal Register notice will be open for comment for 60 days (until 07/01/2014) and can be viewed at: https://www.federalregister.gov/articles/2013/11/08/2013-26854/tentative-determination-regarding-partially-hydrogenated-oils-request-for-comments-and-for. If you are planning on submitting comments to the FDA, AAFC welcomes you to share them with us for information. Market Access Secretariat, Agriculture and Agri-Food Canada.

New rules under the Food Safety Modernization Act (FSMA)

Under the new food safety law, FDA will be issuing a number of rules including a foreign supplier verification rule. www.fda.gov./fsma. FDA holds public meetings to give all interested parties an opportunity to participate and provide comments. Visit the internet web site for further details on the consultations conducted by the FDA and the extension period to provide comments.

Quebec Regional Office