Agri-Food Trade Service

SIAL 2010

October 17-21, 2010
Paris, France

This is your invitation to benefit from participating in the official Canada Pavilion at SIAL 2010 to be held October 17 to 21, 2010 in Paris, France. If you are a producer of consumer ready products, sauces and condiments, health and wellness products, berries, flax, soy, pulses, special crops flours and others there may be opportunities for you in Europe.

SIAL is one of the largest trade shows in the world and is an ideal venue for meeting existing international buyers or for developing new business. The 2008 show welcomed 147,860 trade visitors from 185 countries and attendance is increasing with each show. SIAL also attracts 1,500 journalists from 45 countries in the general and specialist press as well as TV and radio.

Exhibiting in the Canada Pavilion brings exhibitors many advantages. At a competitive and reasonable price, exhibitors will benefit from a package of high-quality services including:

Booth Services

• High quality Canada internationally branded hard wall pavilion
• Turn key booths with basic furnishings: Company signage, glass product showcase, counter, table and chairs, wastebasket, basic electricity, wireless internet services, common lounge, refreshments and telecommunication areas
• Show and official catalogue registration
• *Standard booth (170KB)
  *Open booth (170KB)

Business Development Services

• Pre-show market intelligence briefing
• Catalogue of European food importers
• Pre-show invitations to key international buyers
• Printed catalogue of pavilion participants distributed prior to the show
• Official Canada reception
• Daily networking sessions at the pavilion
• On-site and on-going marketing support
• Opportunity to meet Canadian Trade Commissioners

Is this the right opportunity for you?

For an assessment of the opportunities for your product in the European market, contact Scott Gordon, International Market Development Officer at 613-773-1624 or via e-mail at scott.gordon@agr.gc.ca.

Registration Information

Agriculture and Agri-Food Canada (AAFC) has reserved space in the National Pavilions & Regions of the World (Location forthcoming from Show Authorities).

Registration is on a first-come, first-served basis upon receipt by AAFC of the completed **Application for Space and Participation Agreement Form (975KB), as well as payment of the participation fee. The cost for participation has been set at $9,500 for a single booth (9 square meters), $10,000 for a corner booth (9 square meters) and $5,000 for a half booth (4.5 square meters).

Mandatory registration show forms and additional information

These include:

• **AAFC Registration forms (975KB)
• Mandatory Show Registration Forms
• Proposed pavilion design
• *Pavilion Floor plan (375KB)
• *Pavilion show location (665KB)
• Booth and participation costs
• Confirmed Canada pavilion participants (also see Brochure)
• Trade Commissioner in attendance (also see Brochure)
• Associations and government services (also see Brochure)
• *Brochure (470KB)
• Other related organized activities and events

Register today and return your original signed registration forms along with a cheque payable to the "Receiver General for Canada" to : the attention of: Mark Deschamps at the coordinates below. Please note the deadline for applications is March 31, 2010. Complete payment is due when the signed application form is submitted.

Walker Program

Companies wanting to learn more about the European market and benefit from some of the services of the Canada Pavilion can register as walkers. More information...

We look forward to working with you.

Registration and Logistical Services 
Mark Deschamps Project Officer 
Trade Show Delivery 
Agriculture and Agri-Food Canada 
Floor 4, Room 106 
1341 Baseline Road, Tower 5 
Ottawa, ON, K1A 0C5 
Tel.: 613-773-0325 
Fax: 613-773-1555 
E-mail: mark.deschamps@agr.gc.ca  

Market Development Services
Scott Gordon, Senior Market Development
Europe, Middle East and Arica
Agriculture and Agri-Food Canada
Floor 3, Room 100
1341 Baseline Road, Tower 5
Ottawa, ON, K1A 0C5
Tel.: 613-773-1624
Fax : 613-773-1666
E-mail: scott.gordon@agr.gc.ca

You may wish to communicate with your regional Agriculture and Agri-Food Canada contacts for additional information.

Emily Mackenzie 
Burnaby, BC
Tel.: 604-666-1065
emily.mackenzie@agr.gc.ca

Janet Dorey
Edmonton, AB
Tel.: 780-495-5526
janet.dorey@agr.gc.ca

George Adnam
Regina, SK
Tel: 306-780-5589
george.adnam@agr.gc.ca

Heather Gregory
Winnipeg, MB
Tel: 204-984-6204
heather.gregory@agr.gc.ca

Joseph Cogné
Montréal, QC
Tel.: 514-315-6174
joseph.cogne@agr.gc.ca

Anne MacEacheron
Fredericton, NB
Tel.: 506-452-3944
anne.maceacheron@agr.gc.ca

Sandra Canning
Halifax, NS 
Tel.: 902-426-3130
sandra.canning@agr.gc.ca

Diane Farquharson
Charlottetown, PE 
Tel.: 902-566-7307
diane.farquharson@agr.gc.ca

Gilbert Arnold
Guelph, ON
Tel: (519) 837-5850
gilbert.arnold@agr.gc.ca

Paul Rose
St. John's, NL
Tel.: 709-772-5907
paul.rose@agr.gc.ca

Please note that great care has been taken to maintain the accuracy of the information provided, however, AAFC and its employees reserve the right to make modifications as necessary. We recommend that you visit this website for updates regularly.

*PDF format, requires Adobe Acrobat Reader

**Fillable PDF Form - Fill-in by computer, print form, sign, submit by mail
NOTE: In order to make use of all of the features of a fillable PDF form, you should use version 5 or higher of the Adobe Acrobat Reader. This form has been developed in such a way that it allows you to fill in all the necessary information, except your signature, using your computer. You will not be able to save or return to a partially completed version of this form.